The purpose of business intelligence is to turn this data into actionable insight. Worse, minus strong data intelligence, you can’t really track whether your performance matches your strategic vision. You might have traffic data from Google Analytics, but there would be no way for you to connect it to your operations or sales efforts. Without a sound BI strategy, all this data would remain siloed. Sales data related to the activities of its sales team, such as outbound calls, the opportunity to win ratio, etc.Operational data related to its projects, resources, and day-to-day executive functions.Marketing data related to its social media, website, and other marketing endeavors.
In the course of its operations, this agency produces a lot of data, such as:
It doesn’t matter whether you’re a two-person freelance team or a 500-person agency, if you are selling something, you’re also accumulating data related to it. Understanding Business Intelligence (BI)Įvery business produces some data.
#10 KEYS TO A SUCCESSFUL BUSINESS INTELLIGENCE STRATEGY HOW TO#
You’ll learn how to develop a sound business intelligence strategy, build a team, and get real insight from data. I’ll show you how to solve this data problem in this article. Throw in a lack of executive buy-in and talent shortage and you have the present situation. It doesn’t help that wrangling useful data out of the systems agencies use isn’t always easy. When your primary “product” is creativity, it’s tough to get people excited about something as objective as data. You can blame this partly on the nature of the agency business itself. Data and analytics remain mostly a footnote, if at all. Scroll through any agency-focused publication and you’ll see article after article talking about creative skills.
The agency business, however, seems to be curiously unaffected by it. The Big Data revolution has transformed entire industries. If you’re like most agencies, you’d probably say “no”. What are your most profitable clients? What are your highest margin projects? How did your sales team perform in the last quarter? Learn how to create this strategy in this post.Ĭan you answer these questions without a moment’s hesitation? A well-crafted Business Intelligence strategy can bring clarity to your operations and improve decision-making.
0 kommentar(er)
